Indie Author 101 - The Fine Art of Promotion Stacking for Maximum Book Sales
Learn how to harness the power of promotion stacking to boost your book's sales and rankings. Discover the ins and outs of combining different promotional tactics for maximum impact....
Every once in a while, when resources permit, you may opt for a grand spectacle—a high-octane promotional extravaganza designed to put your book on the map.
This is commonly referred to as ‘promotion stacking,’ and it can be a game-changer in how you increase sales and visibility for your book or series.
Here's your guide on how to execute a successful promo stack:
Schedule Promotions Close Together
Time your promotions to take place within a condensed period—let's say one week.
This stacking effect can lead to a spike in sales and, if done well, may catapult your book up the bestseller charts, particularly on Amazon.
Utilise Multiple Promo Sites
Don’t put all your eggs in one basket.
Take advantage of several e-book promotional sites like BookBub, Freebooksy, Bargain Booksy, Ereader News Today (ENT), Robin Reads, and more.
By being featured on multiple platforms within a short period, you amplify your book's visibility.
Combine Paid Ads with Newsletter Promotions
While your book is basking in the spotlight on promo sites, also run targeted paid advertisements on platforms like Facebook and Amazon.
At the same time, leverage your mailing list by sending out newsletters that dovetail with these promotions.
Engage Book Bloggers and Reviewers
Collaborate with book bloggers and reviewers to synchronise the release of reviews, interviews, and features during your promo stack period.
Their endorsements can add credibility and attract a broader audience.
Leverage Social Media
Social media is your friend, but only if you use it wisely.
Maintain a consistent posting schedule during your promo stacking period, sharing updates and reminders about your ongoing promotions.
For added reach, consider paid social media boosts or targeted ads.
Incorporate Different Formats
If your book is available in multiple formats—eBook, paperback, audiobook—then use this to your advantage.
For instance, you might run a promotion on the eBook while simultaneously highlighting a discounted rate on the audiobook through Whispersync.
The Science of Stacking
Promotion stacking is not merely a collection of random marketing activities—it's a well-orchestrated plan where each promotional element enhances the others.
The key to successful stacking is a blend of meticulous planning, pinpoint timing, and relentless tracking of results to ascertain what combination of promotional tools work best for your particular genre and audience. won't want to miss what we have in store.
Promo stacking can be a game-changer for your book's visibility and sales, providing you approach it with strategic intent.
In a crowded marketplace, standing out is never easy, but a well-executed promo stack can provide that much-needed lift to get you to the top.
Best of luck with your promotional endeavours!